The Power of Feature Toggles in Software Development

Douwe van der Meij
4 min readDec 6, 2022

Feature toggles, also known as feature flags or feature switches, are a powerful tool in modern software development. They allow developers to easily control the rollout of new features, enabling them to experiment and iterate quickly without disrupting the user experience. In this article, we’ll explore the benefits of feature toggles and how they can help teams to deliver high-quality software faster and more efficiently.

Photo by Josh Eckstein on Unsplash

What are feature toggles?

Feature toggles are a way to enable or disable specific features in a software application. They allow developers to control which features are available to users at any given time, without having to deploy new code. This means that teams can experiment with new features and make changes to existing ones without affecting the user experience.

The benefits of using feature toggles

There are several key benefits to using feature toggles in software development. First and foremost, they provide teams with the ability to release new features quickly and easily. Instead of having to wait for a full code deployment, teams can use feature toggles to enable new features for a subset of users, gather feedback, and make improvements without disrupting the user experience.

In general, feature toggles enable developers to release code without going live. Most people get a bit nervous when code is released to production. This usually is because of a bad experience and/or lack of trust. With feature toggles code can be released to production but when behind a feature toggle, not be available to the end user and thus not impacting the user experience.

Another major benefit of feature toggles is that they enable teams to conduct experiments and test new features without affecting the entire user base. This allows teams to gather data and feedback on new features and make informed decisions about how to improve them.

Additionally, feature toggles can help teams to reduce risk and increase reliability. By allowing teams to roll out new features gradually, feature toggles make it easier to identify and fix issues before they impact the entire user base. This can help teams to avoid costly downtime and maintain high levels of reliability for their software.

Finally, when code is behind a feature toggle and can thus always be incorporated upstream into the main production branch, so utilising proper continuous integration, it reduces technical debt. It’s not necessary anymore to keep the code of a finished feature in a separate branch, and maintaining it with new upstream changes, because the business doesn’t want it live yet.

How to implement feature toggles

Implementing feature toggles in a software application typically involves creating a system for controlling which features are enabled or disabled. This system can be as simple as a configuration file or environment variables that lists which features are available, or it can be a more sophisticated system that allows teams to control the rollout of new features in real-time.

When a feature toggle system is been implemented, teams can use it to control the availability of new features. This can be done through a user interface, a command-line interface, or even through an API. The key is to ensure that teams have the ability to easily control the availability of new features without having to redeploy the entire application.

Feature toggle madness

“Feature toggle madness” is a term that is sometimes used to describe the situation that can arise when teams overuse feature toggles in their software development. This can happen when teams use feature toggles as a way to quickly and easily deploy new features without fully considering the potential consequences.

Overuse of feature toggles can lead to a number of problems, including increased complexity in the codebase, dependencies between different feature toggles, decreased reliability of the software, and difficulty maintaining and troubleshooting the application. In extreme cases, it can lead to “toggle hell,” where the application becomes so dependent on feature toggles that it becomes nearly impossible to manage.

To avoid this situation, it’s important for teams to use feature toggles carefully and only for the purposes they were intended for. This means using feature toggles to control the rollout of new features and conduct experiments, but not as a way to circumvent proper development and deployment processes.

Another situation to avoid is to not keep feature toggles indefinitely available. Feature toggles should get some form of deprecation, which can be described in a process or in a system, for example with deadlines. Features that are fully enabled for a relatively long time can and should be removed. By doing so, teams can take advantage of the benefits of feature toggles without falling into the trap of “feature toggle madness.”


In summary, feature toggles are a powerful tool that can help teams to deliver high-quality software faster and more efficiently. By enabling teams to experiment and iterate quickly, feature toggles can help teams to reduce risk, increase reliability, and improve the user experience.

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